Guideline C: Promotion and Advertising

Reference:     Standard 3 – Balanced, Evidence-Based, Fair and Objective

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1.    Learners are able to easily access information about the learning activity that assists them in making an informed decision about registering in the learning activity. This information includes:

1.1.    The learning objectives;
1.2.    Abstract or description;
1.3.    Number of CEUs;
1.4.    CCCEP accreditation information;
1.5.    Completion requirements; and
1.6.    Delivery mode and timing.

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2.    Promotional activities will be separated from educational activities by being situated in a different room, physical space, or website from the location where educational activities are taking place, or occur at a different time than educational activities.

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3.    Product or service promotional materials may be distributed at a booth or exhibit that is located separately from educational activities.

3.1.    Product or service promotional materials may not be distributed in the same space used for learning activity delivery during or within 15 minutes before the start of or after the conclusion of a learning activity.
3.2.    Printed learning materials will not include promotional information or references to promotional materials on the same pages as the educational content, which includes the pages containing the table of contents, learning objectives, activity content, learner assessment and learner evaluation.  
3.3.    Websites will not include promotional information, or links or references to promotional materials, on the same pages as educational content, which includes the pages containing the table of contents, learning objectives, activity content, learner assessment and learner evaluation.

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4.    Corporate names, logos, slogans, branding and product images of commercial enterprises will be used in accordance with Standard 3 (Evidence-Based), with the exception that a Full Privileged program provider may use their logo and corporate name  on any content, promotion or other materials of a learning activity.

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